Open AccessConsumers' Response Process of Advertising Messages
Author(s) -
min-woo Lee
Publication year - 2010
Publication title -
hanguk jachi haengjeong hakoebo/han-guk jachi haengjeong hakbo/han'gug ja'chi haengjeong hagbo
Language(s) - English
Resource type - Journals
eISSN - 2092-0474
pISSN - 1738-7779
DOI - 10.18398/kjlgas.2010.24.2.387
Subject(s) - advertising , process (computing) , business , computer science , operating system