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An Exploratory Study on the Regional Development through the Global Brand Image Strategy of Culture and Tourism Project
Author(s) -
신윤창,
Chi-Soon An
Publication year - 2008
Publication title -
korean comparative government review
Language(s) - English
Resource type - Journals
eISSN - 2713-5357
pISSN - 1598-964X
DOI - 10.18397/kcgr.2008.12.2.277
Subject(s) - tourism , business , exploratory research , marketing , brand image , destination image , advertising , political science , sociology , destinations , social science , law

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