
MECHANISMS OF YOUTH’S SOCIAL PERCEPTION OF GOODS OF THE PREMIUM CATEGORY AND THEIR ADVERTISING
Author(s) -
Anastasia E. Vorobieva,
Yaroslav V. Ovchinnikov
Publication year - 2019
Publication title -
vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ psihologičeskie nauki/vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ: psihologičeskie nauki
Language(s) - English
Resource type - Journals
eISSN - 2310-7235
pISSN - 2072-8514
DOI - 10.18384/2310-7235-2019-3-76-89
Subject(s) - advertising , perception , psychology , business , neuroscience