SOCIO-ECONOMIC PREREQUISITES FOR THE DEVELOPMENT OF THE DESIGN SERVICES MARKET

Abstract. The purpose of the article is to substantiate the economic and social prerequisites for the development of the market of design services, which operates successfully only subject to the integration of the global market of design services, creative abilities and business qualities of domestic designers whose activities should meet the expectations of the ever-increasing demands of consumers and the individual needs of design professionals.The theoretical significance of the article is to recognize and generalize analytical and critical research of Ukrainian and foreign scientists, the authors’ own experience in business and design activities and identify on this basis the leading socio-economic prerequisites for the development of the design services market. The ground is being held that one of the main roles in the functioning of the market of design services is played by the customer, who focuses on his aesthetics and, given this, dictates prices. The domestic design market is characterized by growth and it is substantiated that the key to its progress is to increase the quality of products, including design projects, and, of course, the number of market participants (designers, manufacturers, consultants), able, on the one hand, to create products and services demanded by society and individual consumers, and on the other — to influence the growth of their aesthetic perception. Therefore, the professional self-realization of manufacturers of designer products in the modern market economy is positioned as one of the key socio-economic prerequisites for the development of the market of design services and a powerful motivator for maximum creative expression of individual qualities of designers. It has been established that designers have an insufficient level of business competencies, and formal and non-formal education do not pay due attention to them. In this regard, the main ways of undertaking business activities in the field of design have been recognized and systematized, which allows to solve the problem of professional self-realization of the prospective professionals.The practical significance of the article is to formulate specific recommendations for improving the professional content of design education and positioning the best training methods for competitive professionals, as most graduates of art faculties of higher and professional pre-higher educational institutions, including graphic designers, in order to adapt to market economies make great efforts, for this purpose, to realize their individual creative potential in the realities of today.The conclusion is substantiated that the socio-economic prerequisites for the development of the market of design services are as follows: the progress of design, its focus on meeting consumer needs, the level of aesthetic tastes of the customer, professional and entrepreneurial competences of designers, opportunities for self-realization. Since design is a product of intellectual and creative activity and it is specialists in this field who largely ensure its development. But in the context of business development in the field of design success depends not only on the creative abilities of the designer, but also his ability to create an idea that will draw attention of investors and consumers, unite around this idea like-minded people able to implement it, create a competitive and ultimately profitable product which will justify all costs and meet the expectations of investors, producers and consumers of this product.Keywords: design services, economic and social preconditions, design education, professional self-realization, professional recognition, Self employment, Educational innovation, College, Course design, Self development.JEL Classification L82Formulas: 0; fig.: 0; tabl.: 1; bibl.: 26.