Open AccessTransforming the Advertisements of Global Female Cigarette in the Predominantly Male Market of Korea
Author(s) -
In-Sook Lim,
Bomi Kim
Publication year - 2011
Publication title -
yeoseonghak nonjip/yeoseong'hag nonjib
Language(s) - English
Resource type - Journals
eISSN - 2733-9823
pISSN - 1598-7698
DOI - 10.18341/wsr.2011.28.1.3
Subject(s) - advertising , business