Open AccessTHE FORMATION OF A COMPLEX OF MARKETING COMMUNICATIONS OF A UNIVERSITY BASED ON THE RESEARCH OF PREFERENCES OF EDUCATIONAL SERVICE CONSUMERS
Author(s) -
S. S. Marochkina,
E. V. Shchetinina
Publication year - 2019
Publication title -
vektor nauki tolʹâttinskogo gosudarstvennogo universiteta. seriâ èkonomika i upravlenie
Language(s) - English
Resource type - Journals
ISSN - 2221-5689
DOI - 10.18323/2221-5689-2019-4-35-41
Subject(s) - promotion (chess) , marketing , service (business) , competition (biology) , public relations , the internet , marketing research , business , sociology , political science , ecology , politics , world wide web , computer science , law , biology