Open AccessSPECIAL ASPECTS OF IMPLEMENTATION OF LITERARY ZOONYM AS A GLOBAL PRAGMATONYM (THROUGH THE MATERIAL OF THE ADVERTIZING CAMPAIGN OF NAFNAF TRADE MARK)
Author(s) -
O. A. Vasilieva
Publication year - 2017
Publication title -
vektor nauki tolʹâttinskogo gosudarstvennogo universiteta
Language(s) - English
Resource type - Journals
eISSN - 2712-8458
pISSN - 2073-5073
DOI - 10.18323/2073-5073-2017-3-113-118
Subject(s) - nomination , trademark , vocabulary , product (mathematics) , relation (database) , linguistics , sociology , political science , history , law , computer science , philosophy , mathematics , geometry , database