Open AccessDeterminants of Domestic Tourism Growth in India
Author(s) -
Radhika B. Nair,
J. Ramachandran
Publication year - 2016
Publication title -
sdmimd journal of management
Language(s) - English
Resource type - Journals
eISSN - 2320-7906
pISSN - 0976-0652
DOI - 10.18311/sdmimd/2016/8414
Subject(s) - tourism , christian ministry , business , government (linguistics) , domestic tourism , marketing , destination marketing , sample (material) , tourism geography , advertising , political science , destinations , philosophy , linguistics , chemistry , chromatography , law
In this paper we aim to empirically identify the determinants of tourist destinantion by domestic tourists that leads to growth of tourism in Indiagers in India . Our sample, broadly. from the south revealed that climate and destination management inclusive of destination marketing and image had influenced the choice of consumers. The findings are significant in policy implications, particularly for the tour managers as well as advertising agennts and to a certain extent in government policies. In particular, we urge the Ministry of tourism to price tourism pacakges based on affordability of the consumers through discounts and promotional offers.