Open AccessThe influence of sponsorship engagement on brank loyalty: an analysis of the on-site and social media activational communications.
Author(s) -
Achyut Kulkarni
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.18297/etd/3984
Subject(s) - interactivity , moderation , psychology , loyalty , perspective (graphical) , customer engagement , advertising , brand loyalty , social psychology , social media , marketing , business , political science , multimedia , artificial intelligence , computer science , law