Open AccessA content analysis of the female TikTok influencer: how SMIs alter their image and self-presentation based on their communities.
Author(s) -
Sydney R Dotson
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.18297/etd/3882
Subject(s) - influencer marketing , presentation (obstetrics) , advertising , social media , content (measure theory) , content analysis , power (physics) , business , sociology , political science , marketing , medicine , social science , mathematical analysis , physics , mathematics , quantum mechanics , relationship marketing , radiology , marketing management , law
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