Open AccessA content analysis of the female TikTok influencer: how SMIs alter their image and self-presentation based on their communities.
Author(s) -
Sydney R Dotson
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.18297/etd/3882
Subject(s) - influencer marketing , presentation (obstetrics) , social media , advertising , content (measure theory) , power (physics) , content analysis , business , sociology , marketing , medicine , computer science , social science , world wide web , mathematical analysis , physics , mathematics , quantum mechanics , relationship marketing , radiology , marketing management