Open AccessLa critique de cinéma comme outil rhétorique de persuasion
Author(s) -
Dominika Topa-Bryniarska
Publication year - 2019
Publication title -
roczniki humanistyczne
Language(s) - English
Resource type - Journals
eISSN - 2544-5200
pISSN - 0035-7707
DOI - 10.18290/rh.2019.67.5-6
Subject(s) - persuasion , argumentation theory , rhetorical question , context (archaeology) , attribution , dimension (graph theory) , identification (biology) , psychology , linguistics , sociology , social psychology , epistemology , philosophy , history , mathematics , botany , archaeology , biology , pure mathematics
The purpose of this paper is to examine emotional argumentation in the context of discursive strategies of persuasion, exploiting the rhetorical parameters of movere and delectare that govern the persuasive enterprise rooted in the deliberative dimension of film reviews. Based on one hundred reviews of three French popular comedies the author proposes to identify linguistic units related to the principle of affective and conative assignment of intensifying attribution and identification. Thus it is possible to lock the addressee in the discursive universe created by the addresser, which in many respects resembles the techniques used in the advertising argumentation.