Open AccessAnalysis of the factors determining the application of category management in the assortment policy of the company
Author(s) -
Karolina M. Ilyenkova,
В. П. Неганова
Publication year - 2021
Publication title -
vestnik samarskogo universiteta. èkonomika i upravlenie
Language(s) - English
Resource type - Journals
eISSN - 2782-3008
pISSN - 2542-0461
DOI - 10.18287/2542-0461-2021-12-4-109-118
Subject(s) - limiting , marketing , business , loyalty , globalization , marketing strategy , loyalty business model , marketing management , customer relationship management , process management , economics , engineering , mechanical engineering , market economy , service quality , service (business)