Open AccessOn the Significance of the Rapid and Healthy Development of Green Marketing in Driving Ecological Economy
Author(s) -
Shusheng Gong
Publication year - 2021
Publication title -
xue xi yu jiao yu
Language(s) - English
Resource type - Journals
ISSN - 2251-2802
DOI - 10.18282/l-e.v9i4.1666
Subject(s) - green marketing , green consumption , consumption (sociology) , business , sustainable development , green economy , scale (ratio) , marketing , economics , ecology , geography , production (economics) , social science , cartography , sociology , biology , macroeconomics
With the growing health-related and green awareness of modern people, countries around the world have formulated relevant policies to protect the environment, yearn for nature, and promote sustainable development. People’s lives and consumption patterns have changed due to its impact. As green products enter the market on a global scale, green consumption has become a trend, and green products have also accounted for more market shares in various industries. Therefore, a new marketing method—Green Marketing was born.