Open AccessHow Does the Theory of Marketing Mix Affect Consumer Behaviours, with the Development of Fandom Economy?
Author(s) -
Ling Jiafei
Publication year - 2022
Publication title -
xue xi yu jiao yu
Language(s) - English
Resource type - Journals
ISSN - 2251-2802
DOI - 10.18282/l-e.v10i8.3048
Subject(s) - fandom , affect (linguistics) , entertainment , advertising , phenomenon , marketing , experience economy , marketing mix , business , sociology , media studies , political science , tourism , physics , communication , quantum mechanics , law