Open AccessOn the Application and Development of Design Aesthetics in Product Packaging Design
Author(s) -
Na Wei
Publication year - 2022
Publication title -
xue xi yu jiao yu
Language(s) - English
Resource type - Journals
ISSN - 2251-2802
DOI - 10.18282/l-e.v10i5.2687
Subject(s) - beauty , product design , product (mathematics) , aesthetics , perception , new product development , packaging and labeling , computer science , art design , architectural engineering , business , marketing , psychology , engineering , mathematics , art , visual arts , geometry , neuroscience
Design aesthetics, as the name suggests, is mainly to study the relationship between design and aesthetics. It covers a
wide range of content and can exist in all walks of life in society. The main research problem is how to deal with or combine things
in a special way, so as to show a special kind of beauty, mainly using people’s perceptual cognition To create. Nowadays, with
the continuous development of the economy, almost every industry requires continuous innovation, and the threshold for design
is getting higher and higher. This makes the status of design aesthetics gradually increase, because it can solve the problems in
most industries.[1]Design issues.The development of design drives the formation and development of product packaging design.
In product packaging design, aesthetic principles, artistic characteristics, consumer concepts, and the product’s own functional
characteristics are followed. Combining aesthetic rules, the artistic characteristics of product packaging design are explained