Open AccessResearch on the Development of Sports Tourism Industry From the Perspective of Industrial Integration
Author(s) -
Zhiliang Ma
Publication year - 2022
Publication title -
xue xi yu jiao yu
Language(s) - English
Resource type - Journals
ISSN - 2251-2802
DOI - 10.18282/l-e.v10i5.2686
Subject(s) - tourism , china , sports tourism , tourism geography , business , perspective (graphical) , economic growth , marketing , political science , economics , artificial intelligence , computer science , law
The development of sports tourism in China is a new and healthy concept of cultural tourism development. It is the
inevitable result of the deep integration of sports and tourism industry under China’s socio-economic development. Because it has
a healthy development trend, it has been supported and advocated by local governments once it is put forward. However, due to the
short start time of sports and tourism industry in China’s economic development, there are still many problems to be solved. Based
on this, this paper analyzes some problems still existing in the development of sports tourism industry, and puts forward specific
strategies to promote the effective and healthy development of sports tourism leisure industry.