Open AccessStudy of Consumption Intention for Household Appliance at Double Eleven Online Shopping Festival in Guizhou of China
Author(s) -
Luo Li
Publication year - 2021
Publication title -
xue xi yu jiao yu
Language(s) - English
Resource type - Journals
ISSN - 2251-2802
DOI - 10.18282/l-e.v10i3.2475
Subject(s) - advertising , consumption (sociology) , atmosphere (unit) , business , china , feeling , the internet , e commerce , marketing , geography , psychology , computer science , world wide web , sociology , social psychology , meteorology , social science , archaeology
With the rapid development of the Internet economy, consumers’ intention to buy online increased. The Double Eleven online shopping festival had a significant impact on the annual sales of various e-commerce platforms. Based on the uniqueness of the online shopping festival, online consumers could only recognize products through virtual observation of the products and the feeling of the shopping atmosphere. By improving the sales performance during the shopping festival, merchants needed to increasingly focus on creating the atmosphere of the online shopping festival through various marketing methods. But how to make consumers having a good shopping experience in the atmosphere of the online shopping festival would be the development of e-commerce.