Open AccessResearch on Online Game Marketing Strategy Based on Consumer Buying Intention in Guizhou of China
Author(s) -
Shenghong Liu
Publication year - 2021
Publication title -
xue xi yu jiao yu
Language(s) - English
Resource type - Journals
ISSN - 2251-2802
DOI - 10.18282/l-e.v10i3.2473
Subject(s) - business , marketing , purchasing , china , entertainment , advertising , product (mathematics) , marketing strategy , perception , digital marketing , marketing research , psychology , geometry , mathematics , neuroscience , political science , law , art , visual arts
With the rapid development of the online game industry, more and more enterprises have begun to attract more consumers to use their services and product. In Guizhou, the online game market could be one of the critical developments in the entertainment sector for the number of young consumers. This research focused on investigating how online marketing empowers consumers to market the products, study the various tools and techniques for influencing consumer purchasing decision and brand perception and suggest policies to game developers for game enhancement in the online game industry.