Analysis on Innovative Development Countermeasures of Commercial Banks in Internet Finance Age

In the era of Internet finance, commercial banks must follow the characteristics of information technology development, create a new development model and coping strategies. Only in this way can commercial banks always occupy the dominant position of market economy to ensure that China’s economy is always in rapid development. Under the rapid development of third-party payment and Internet big data payment credit, the traditional commercial banking business has been greatly restricted. The traditional bank development model can no longer meet the needs of small and medium-sized enterprises and people. Compared with the traditional commercial banks, the Internet payment software headed by Alipay must persist in reform and innovation and take the advantages of Internet technology in the face of the challenges of private Internet finance. It is necessary for them to complete the transformation between traditional commercial banks and Internet commercial banks.