Open AccessPrediction of Bank Customer Potential Using Creative Marketing Based on Exploratory Data Analysis and Decision Tree Algorithm
Author(s) -
Fadhil Muhammad Basysyar,
Arif R. Dikananda,
Dian A. Kurnia
Publication year - 2022
Publication title -
ingénierie des systèmes d'information/ingénierie des systèmes d'information
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.161
H-Index - 8
eISSN - 2116-7125
pISSN - 1633-1311
DOI - 10.18280/isi.270409
Subject(s) - marketing , decision tree , marketing research , computer science , digital marketing , marketing strategy , algorithm , marketing management , python (programming language) , process (computing) , machine learning , business , operating system