Open AccessThe Influence of Online Brand Community Identity and Trust on Sustainable Customer Loyalty
Author(s) -
Guoling Zhang,
Zhongwu Li
Publication year - 2022
Publication title -
international journal of sustainable development and planning
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.29
H-Index - 15
eISSN - 1743-761X
pISSN - 1743-7601
DOI - 10.18280/ijsdp.170533
Subject(s) - brand community , business , customer engagement , marketing , customer retention , loyalty business model , customer advocacy , brand loyalty , customer satisfaction , customer delight , customer to customer , advertising , brand management , service quality , social media , service (business) , computer science , world wide web