Open AccessGreen Marketing: Reviewing Aspect of Communication Tools
Author(s) -
Fauziyah Nur Jamal,
Nooraini Othman,
Nurul Zarirah Nizam,
Aninda Jelita,
Wafrotur Rohmah,
Nur Rachman Dzakiyullah
Publication year - 2022
Publication title -
international journal of sustainable development and planning
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.29
H-Index - 15
eISSN - 1743-761X
pISSN - 1743-7601
DOI - 10.18280/ijsdp.170405
Subject(s) - structural equation modeling , marketing , business , marketing communication , green marketing , sample (material) , brand management , marketing management , return on marketing investment , direct marketing , conceptual model , digital marketing , brand equity , brand awareness , advertising , computer science , chemistry , chromatography , database , machine learning