Sustainable Tourism Model in Pagilaran Tea Plantation Agrotourism, in Indonesia

Sustainable development is a global agenda with issues of economic growth, environment, and welfare. The instrument for realizing sustainable development is through sustainable tourism. Agrotourism as an effort to apply the principles of sustainable tourism focusing on environmental, social, and economic dimensions. This study aims to find a sustainable tourism model in Pagilaran Tea Plantation‎ Agrotourism. This study uses a qualitative method with a case study concept. The data collection techniques used in the study were observation, in-depth interviews, literature study, and documentation. The data were analyzed by source triangulation and the data were analyzed with the help of Atlas.ti.8 software. The result of this study was the model of sustainable tourism in Pagilaran Tea Plantation Agrotourism that involves social, economic, ecological, cultural, and educational dimensions. The novelty of this study is that the Sustainable Tourism model in Pagilaran Tea Plantation Agrotourism involves the University element and is committed to upholding the principles of Tri Dharma of Higher Education, namely Education, Research, and Community Service. Pagilaran Tea Plantation Agrotourism implements Pentahelix collaboration in realizing sustainable tourism by involving academics, companies, communities, government, and media. Pagilaran Tea Plantation Agrotourism is committed to being a vehicle for family tourism, the official tourism, and study tour by prioritizing edutourism and providing ecological insight. The tourism potentials such as Tea walking, Tea Factory, and tea picking dance become the uniqueness and attraction of Pagilaran Tea Plantation Agrotourism. The novelty result of this study is that the Educational dimension is an element that can strengthen the realization of Sustainable Tourism.