Open AccessAnálisis del marketing digital vs marketing tradicional. Un estudio de caso en empresa tecnológica
Author(s) -
Luis Alejandro Gazca Herrera,
César Augusto Mejía Gracia,
Jorge Herrera Ramos
Publication year - 2022
Publication title -
cuadernos latinoamericanos de administración
Language(s) - Spanish
Resource type - Journals
eISSN - 2248-6011
pISSN - 1900-5016
DOI - 10.18270/cuaderlam.v18i35.3773
Subject(s) - humanities , business , political science , philosophy
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