Open AccessAnálise do comportamento de compra dos consumidores de smartphones: estudo de caso aplicado aos alunos do IFPB
Author(s) -
Gabrielle Carvalho,
Janderson Vasconcelos Silva,
Luciano Santana Medeiros
Publication year - 2019
Publication title -
principia/revista principia
Language(s) - English
Resource type - Journals
eISSN - 2447-9187
pISSN - 1517-0306
DOI - 10.18265/1517-03062015v1n45p49-63
Subject(s) - quality (philosophy) , population , psychology , the internet , order (exchange) , advertising , reliability (semiconductor) , sample (material) , business , sociology , computer science , demography , philosophy , power (physics) , physics , chemistry , epistemology , finance , quantum mechanics , chromatography , world wide web
In view of the advances in technology and its participation in the daily lives of the population, the use of smartphones has become very popular, and it is interesting to understand consumers’ buying behavior. The objective of the present study is to analyze how the buying behavior of smartphone consumers occurs, and it has as a sample the students of the IFPB (Federal Institute of Education of Paraíba), João Pessoa campus. In order to do so, we have defined the social profile of the students of the campus and have described the steps of the decision process of smartphones purchase by students. Last but not least we have checked the influence of the groups of reference in the decision process of smartphones purchase of the pupil. The method used was the application of questionnaires with the students of the campus. The results indicated that the most common profile in campus belongs to young single women, with family income of up to two minimum wages. The perception of the need to buy by young people occurs after loss or theft, the need to use the internet to search for information., Analysing the alternatives, they use the following criteria: quality, reliability and price. When they decide to buy the smartphone, they use quality as the main criterion and feel satisfied at the postpurchase moment. Still, as far as reference groups are concerned, most people take into account the opinions of family and friends.