Open AccessPerfil do consumidor de alimentos lácteos funcionais em Cuiabá-MT
Author(s) -
Gabriel Silvério Filbido,
José Paulo Araujo Siquieri,
Alencar Garcia Bacarji
Publication year - 2019
Publication title -
principia/revista principia
Language(s) - English
Resource type - Journals
eISSN - 2447-9187
pISSN - 1517-0306
DOI - 10.18265/1517-03062015v1n45p31-39
Subject(s) - product (mathematics) , consumption (sociology) , quality (philosophy) , business , marketing , agency (philosophy) , food products , value (mathematics) , agricultural science , food science , biology , mathematics , sociology , social science , philosophy , statistics , geometry , epistemology
The Brazilian Health Regulatory Agency (ANVISA) classifies functional foods as those that contain a functional property and those that help health maintenance. The objective of this study was to characterize the consumer profile of functional dairy foods in the city of Cuiabá-MT. Aiming to identify the profile of this consumer, the following demographic factors were analyzed: gender, family income, schooling, among others. The results showed that the predominant family income was between 2 to 5 minimum wages for group A respondents and 5 to 10 minimum wages for group B interviewees. According to the data found, 50% of the respondents in group A prioritize the nutritional quality in a food product. On the other hand, the respondents in group B value the flavor, 58.3%. It has been found that most consumers in group B believe that the price of functional dairy is fair. However, group A believes that the price of these foods is expensive. The research revealed that a large part of the consumer public has characteristics in common , with emphasis on healthy practices. This way, it was possible to observe that there is a great opportunity for the manufacturers of functional dairy products according to the consumption profile identified in the research.