The problem of the national image of Russia in the interpretation of Chinese scientists

The article examines the main trends in the study of the theory of national image by Chinese scientists and the problems of the national image of Russia in the eyes of the PRC public, discusses the prerequisites for the study of the theory of national image, compares the definitions of Chinese scientists, examines their contribution to the theory of national image and the evolution of the national image of Russia in the consciousness of Chinese society in the period from the formation of the PRC to the end of the first decade of the XXI century. The authors state that the national image of Russia in China is formed under the influence of many factors (the political situation in Russia and China, the state of bilateral relations, the degree of awareness in China about Russia) and come to the conclusion that a positive image can improve relations between the two countries. Studying the Chinese perception of the national image of Russia will allow you to learn about the values, moral norms, psychology and mentality of the Chinese themselves. In addition, the transformation of Russia's national image in China depends not only on the changes in Russia and the complex bilateral relations of both countries, but also reflects social changes in China. The improvement of Russia's national image in China contributes to the development of strategic partnership and cooperation between the two countries and the stability of bilateral relations, allows it to increase its "soft power". Creating harmonious relations between countries, strengthening mutual trust, expanding economic and trade exchanges and cultural exchanges are important ways to create a positive and bright national image.