Age differentiation of the perception of toponyms (based on the toponyms Uglich, Tutaev, Pereslavl-Zalessky)

The article examines the peculiarities of the language consciousness of the residents of the Yaroslavl region in the age aspect. The research is carried out on the material of the toponyms Uglich, Tutaev and Pereslavl-Zalessky . A psycholinguistic experiment was conducted, including these stimuli, according to its results, associative fields were compiled for each toponym for each age group separately. As a result of semantic interpretation of the obtained associative fields, all associative reactions are divided into semantic groups. The number of reactions for each semantic group is specified. As a result of a comparative analysis of the semantic groups formed during the interpretation of reactions to the toponym Uglich , common semantic groups were identified for all age categories: «Generic geographical name», «Connection with brands of products of various kinds». For the stimulus Tutaev such semantic groups become «Generic geographical name», «Emotions, experiences, subjective estimate, Indicating to the city of various kinds of objects», for the stimulus Pereslavl-Zalessky - «Generic geographical name», «Connection name of the city with natural objects», «Emotions, experiences, subjective estimate», «Indication of various types of urban objects», «The relationship with well-known personalities». In addition, for each toponym, unique semantic groups were identified that are characteristic of a certain age category.