Open AccessA study on advertisement strategies adopted by FMCG companies with special reference to nutritional drink products for kids
Author(s) -
Nilesh Anute,
Vikas Neharkar
Publication year - 2022
Publication title -
journal of management research and analysis
Language(s) - English
Resource type - Journals
eISSN - 2394-2770
pISSN - 2394-2762
DOI - 10.18231/j.jmra.2022.022
Subject(s) - appeal , advertising , business , product (mathematics) , marketing , appeal to emotion , political science , geometry , mathematics , law