z-logo
open-access-imgOpen Access
Impact of advertisement on products
Author(s) -
Gururaj Phatak,
Pushpa Hongal,
N Nagaphanindra
Publication year - 2022
Publication title -
journal of management research and analysis
Language(s) - English
Resource type - Journals
eISSN - 2394-2770
pISSN - 2394-2762
DOI - 10.18231/j.jmra.2022.007
Subject(s) - advertising , product (mathematics) , quality (philosophy) , ranking (information retrieval) , marketing , business , meaning (existential) , exploratory research , test (biology) , computer science , psychology , mathematics , sociology , information retrieval , paleontology , philosophy , geometry , epistemology , biology , anthropology , psychotherapist
The objective of this study is to identify customer usage of patanjali products, factors influence to buy patanjali products, customer attention towards patanjali products, to identify consumer decision-making process through aida model, and evaluate the satisfaction level of customers after purchase based on ads. I have taken 301 samples for my project and used descriptive as well as exploratory research. I have used random sampling technique to choose the respondents. The statistical tools used for the evaluation of data is t-test, garret ranking and frequency analysis. The study covers the impact of advertising on the consumer buying decision. Furthermore, the work highlights the meaning of advertising as a promotional tool; it also examines the impact of advertising on customers concerning new products. When the study conducted on people of davanagere city, regarding usage of patanjali products, it has come to light that majority people uses patanjali products frequently, people also ranked message as first factor to buy patanjali products followed by information about the product and quality, and then many people shed some light on that television grabs their attention to watch advertisements.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here