Open AccessDeveloping brand equity through consumers: A study of pharmaceutical industry
Author(s) -
Ashok Kumar Panigrahi,
Vijay Joshi
Publication year - 2021
Publication title -
journal of management research and analysis
Language(s) - English
Resource type - Journals
eISSN - 2394-2770
pISSN - 2394-2762
DOI - 10.18231/j.jmra.2020.038
Subject(s) - brand equity , business , equity (law) , marketing , pharmaceutical industry , advertising , political science , medicine , pharmacology , law