Open AccessFactors influencing brand switching behaviour among Indian youth: An empirical study of mobile service providers
Author(s) -
Manjit Singh,
Sanjeev Bansal
Publication year - 2019
Publication title -
journal of management research and analysis
Language(s) - English
Resource type - Journals
eISSN - 2394-2770
pISSN - 2394-2762
DOI - 10.18231/j.jmra.2019.018
Subject(s) - respondent , business , service quality , advertising , variables , service (business) , sample (material) , mobile phone , marketing , quality (philosophy) , brand image , service provider , empirical research , mathematics , engineering , statistics , telecommunications , philosophy , chemistry , epistemology , chromatography , political science , law