Open AccessHeteroscedasticity in perception of viewers of television advertisements: A comparative study on different age groups
Author(s) -
Saurabh Grover
Publication year - 2020
Publication title -
journal of management research and analysis
Language(s) - English
Resource type - Journals
eISSN - 2394-2770
pISSN - 2394-2762
DOI - 10.18231/2394-2770.2018.0053
Subject(s) - advertising , psychology , perception , feeling , linear discriminant analysis , age groups , sample (material) , social psychology , demography , sociology , mathematics , business , statistics , chemistry , chromatography , neuroscience