Open AccessLodging Companies and Innovation as Competitive Strategy: A Theoretical Discussion Based on Porter´s Approach
Author(s) -
Vanessa de Oliveira Menezes,
Siéglinde Kindl da Cunha
Publication year - 2015
Publication title -
rosa dos ventos
Language(s) - English
Resource type - Journals
ISSN - 2178-9061
DOI - 10.18226/21789061.v7iss4p526
Subject(s) - marketing , competitive advantage , industrial organization , business , economics