Open AccessPengaruh Kesadaran Merek dan Asosiasi Merek terhadap Ekuitas Merek pada Pelanggan Hypermarket di Kota Malang
Author(s) -
Putri Wahyu Ermawati,
Achmad Sudiro,
Nur Khusniyah
Publication year - 2016
Publication title -
jurnal aplikasi manajemen
Language(s) - Italian
Resource type - Journals
eISSN - 2302-6332
pISSN - 1693-5241
DOI - 10.18202/jam23026332.14.2.19
Subject(s) - brand equity , brand loyalty , brand awareness , business , advertising , brand management , hypermarket , psychology