Open AccessNetflix's Strategy to Dominate the World's Entertainment Media Market After the Death of Blockbuster
Author(s) -
Febriana Widia,
Melati Rosanensi,
Lela Rahmawati
Publication year - 2021
Publication title -
jurnal bisnis
Language(s) - English
Resource type - Journals
eISSN - 2622-0733
pISSN - 2085-7721
DOI - 10.18196/jbti.v12i3.13396
Subject(s) - multinational corporation , entertainment , indonesian , business , competitor analysis , advertising , product (mathematics) , marketing , political science , linguistics , philosophy , geometry , mathematics , finance , law
Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix and Blockbuster. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviews and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market.