Open AccessThe Role of Attitudes toward Local Product in Green Marketing Strategy: Evidence from Muslim Consumers
Author(s) -
M Qoshid Al Hadi,
Iman Setya Budi
Publication year - 2022
Publication title -
international journal of islamic economics and finance
Language(s) - English
Resource type - Journals
eISSN - 2622-4372
pISSN - 2622-3562
DOI - 10.18196/ijief.v5i2.14643
Subject(s) - structural equation modeling , marketing , business , product (mathematics) , green marketing , advertising , marketing strategy , mathematics , statistics , geometry