Open AccessSustainable consumer behavior: research through the prism of generational theory
Author(s) -
Г. С. Тимохина,
Sergey Mkhitaryan,
Ирина Скоробогатых,
Inga Koryagina,
A. V. Lukina
Publication year - 2022
Publication title -
modernizaciâ, innovaciâ, razvitie
Language(s) - English
Resource type - Journals
eISSN - 2411-796X
pISSN - 2079-4665
DOI - 10.18184/2079-4665.2022.13.3.420-442
Subject(s) - grounded theory , marketing , consumer behaviour , relevance (law) , sustainable development , sample (material) , qualitative research , sustainable consumption , sustainability , environmental economics , business , economics , sociology , social science , political science , ecology , chemistry , chromatography , law , biology