Open AccessImpact of Sustainability Marketing: An Empirical Study on Consumers’ Perception and Attitudes towards Bio Plastic Coffee Cups in Thailand
Author(s) -
Chuenjit Changchenkit,
Tanya Plangklang
Publication year - 2020
Publication title -
international journal of trade, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2010-023X
DOI - 10.18178/ijtef.2020.11.3.664
Subject(s) - sustainability , marketing , business , perception , empirical research , green marketing , plastic waste , psychology , engineering , mathematics , waste management , ecology , statistics , neuroscience , biology