
The Challenges for Sustainability Marketing Approach: An Empirical Study in Vietnamese Fashion SMEs
Author(s) -
Rajkishore Nayak,
Long Nguyen,
Tu Nguyen,
Julia Gaimster,
Tarun Panwar,
Rebecca Morris
Publication year - 2019
Publication title -
international journal of trade, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2010-023X
DOI - 10.18178/ijtef.2019.10.4.645
Subject(s) - vietnamese , business , sustainability , marketing , empirical research , ecology , philosophy , linguistics , biology , epistemology