Open AccessA Qualitative Study on the Behavioral Impact of TikTok’s Platform Mechanics on Economically Driven Content Creators
Author(s) -
Markus Rach
Publication year - 2021
Publication title -
international journal of social science and humanity
Language(s) - English
Resource type - Journals
ISSN - 2010-3646
DOI - 10.18178/ijssh.2021.v11.1055
Subject(s) - content (measure theory) , qualitative research , content analysis , conceptual model , computer science , psychology , sociology , social science , mathematics , database , mathematical analysis
The aim of this paper is to analyze the behavioral impact of TikTok’s platform mechanics and actions on economically driven, thus objective oriented content creators on the platform. Since almost all social media platforms monetize user content, platform objectives were related to exhibited platform mechanics to propose a conceptual model for the behavioral altercation potential of TikTok. The underlying data and insights were collected via qualitative interviews of economically driven content creators. Gained insights were contrasted against intrinsically motivated content creators on the basis of a behavioral change model.