Open AccessLifestyle of Generation Y in Thailand’s Rural Society
Author(s) -
Kanokwara Phuangprayong,
Sanit Noonin
Publication year - 2021
Publication title -
international journal of social science and humanity
Language(s) - English
Resource type - Journals
ISSN - 2010-3646
DOI - 10.18178/ijssh.2021.v11.1041
Subject(s) - descriptive statistics , marital status , socioeconomics , generation y , geography , economic growth , gerontology , sociology , demography , medicine , business , economics , population , statistics , mathematics , marketing
The research aimed to analyze the component of lifestyle of generation Y and explore factors affecting the lifestyle of generation Y in Thailand’s rural society. Data were collected by questionnaire from 393 samples who are generation Y (18 to 37 years old in 2018) and lived in rural areas of Thailand, that were the communities in service areas of the graduate volunteer students, Class 49, Thammasat University. In this study, data were analyzed by using descriptive statistics, factor analysis by employing principal component analysis and multiple regression analysis (Enter Method). The results showed that in each lifestyle; activities, interests and opinions of generation Y can be classified into 9 groups and factors affecting the lifestyle of generation Y in Thailand’s modern rural society were age, marital status, education level, income adequacy, the membership of a group or organization in the community, affected by state policy, the impact of modern development and using social media. These variables could predict the lifestyle of generation Y in Thailand’s modern rural society at 31.5% at the .05 level of significance.