Open AccessWhy we buy what others buy : The role of product popularity in consumer decision making
Author(s) -
Robert P.G. Goedegebure
Publication year - 2019
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.18174/498967
Subject(s) - popularity , product (mathematics) , advertising , marketing , business , psychology , social psychology , mathematics , geometry