Open AccessAdding value through health claims: an empirical analysis of the Italian yogurt market
Author(s) -
Francesco Bimbo
Publication year - 2017
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.18174/416380
Subject(s) - order (exchange) , business , profitability index , health claims on food labels , functional food , marketing , willingness to pay , food products , economics , microeconomics , medicine , food science , chemistry , finance , pathology