Open AccessA Programme Like No Other: AIDS Prevention in French Television, 1995-1997
Author(s) -
Pascale Mansier
Publication year - 2020
Publication title -
view
Language(s) - English
Resource type - Journals
ISSN - 2213-0969
DOI - 10.18146/view.225
Subject(s) - witness , space (punctuation) , public health , mass media , medicine , public relations , psychology , family medicine , political science , advertising , business , nursing , computer science , law , operating system
French television has broadcast health magazines since the 1950s. These magazines generally give more importance to medical expertise and curative medicine. In this article, I will present a programme that stands out from these, Sidamag, which was broadcast weekly in the mid-1990s. Targeting a young public and aiming to inform on preventive measures, Sidamag producers wanted to give space and voice to non-experts. These three goals were only partially achieved. Preventive measures were present in all Sidamag shows however, content analysis showed that only 14% focused on prevention in youth. Furthermore, medical discourse remained dominant although significant space was given to witness testimonials.