Open Access‘The Schneiderverse’
Author(s) -
Helena Louise Dare-Edwards
Publication year - 2014
Publication title -
view
Language(s) - English
Resource type - Journals
ISSN - 2213-0969
DOI - 10.18146/2213-0969.2014.jethc073
Subject(s) - convergence (economics) , style (visual arts) , technological convergence , social media , digital media , sociology , boundary (topology) , media studies , multimedia , computer science , advertising , art , aesthetics , visual arts , world wide web , business , mathematics , mathematical analysis , economics , economic growth , operating system
This article will analyse the textual features of two recent and successful American-based Nickelodeon shows, both of which incorporate digital and social technologies into their sitcom-style format. Aimed at a tween-girl1 audience, these ‘convergence comedies’2 complicate traditional notions of media spectatorship and the distinctions between media producers and consumers as audiences are invited to participate in the processes of production. While media convergence is built into the visual style of both shows, the shows themselves converge to create a shared fictional world, dubbed the ‘Schneiderverse,’ which traverses the boundary between the real and the fictional. It will be considered how the audience’s media experience3 could be enriched through immersion in the online spaces associated with the texts.