Open AccessIn-Vision Continuity Announcers
Author(s) -
Sonja de Leeuw,
Dana Mustata
Publication year - 2013
Publication title -
view
Language(s) - English
Resource type - Journals
ISSN - 2213-0969
DOI - 10.18146/2213-0969.2013.jethc044
Subject(s) - phenomenon , identity (music) , media studies , romanian , national identity , institution , sociology , history , political science , aesthetics , art , law , politics , social science , linguistics , philosophy , physics , quantum mechanics
In-vision continuity announcers have played central – yet understudied –roles in early television history. Through their performances on and off thescreen, they mediated the identity of the televisual medium in the 1950s and1960s, popularizing it as a medium of sound and vision, a domestic andgendered medium as well as a national and transnational institution.Focusing primarily on Dutch and Romanian female in-vision continuityannouncers in the 1950s and 60s and making extensive comparisons with othercountries in Europe, this article illustrates how these early professionalsof television performed as part of a European-wide phenomenon of definingthe identity of the new televisual medium.