Open AccessFrom European Identity and Media Imperialism to Public Diplomacy
Author(s) -
Eva Połońska-Kimunguyi,
Patrick Kimunguyi
Publication year - 2012
Publication title -
view
Language(s) - English
Resource type - Journals
ISSN - 2213-0969
DOI - 10.18146/2213-0969.2012.jethc023
Subject(s) - diplomacy , european union , political science , public diplomacy , politics , identity (music) , national identity , political economy , european integration , media studies , public administration , economy , sociology , law , international trade , business , economics , aesthetics , philosophy
Euronews can be regarded as Europe’s most experimental and successfulpan-national broadcaster. It is increasingly international in itsorganisation and output. The issues covered no longer concentrate on Europe.‘Going global’ is the channel’s new motto. This paper outlines the changingrationale behind the creation of Euronews. It starts by discussing theAmerican cultural imperialism of the 1970s and 1980s and the way it ignitedEuropean responses and counter-measures. It subsequently examines thepolitics of pan-national identity building in Europe and media’s role in theprocess. Finally, it demonstrates how Euronews has transformed itself intoan instrument of the European Union’s transnational publicdiplomacy.