Open AccessGeneric Strategies, Outpacing and Blue Ocean - Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail
Author(s) -
Thomas Lauer
Publication year - 2019
Publication title -
theory, methodology, practice
Language(s) - English
Resource type - Journals
eISSN - 2415-9883
pISSN - 1589-3413
DOI - 10.18096/tmp.2019.01.06
Subject(s) - strategic management , recall , marketing , economics , business , psychology , cognitive psychology