Open AccessAN APPLICATION OF SWOT ANALYSIS AS A STRATEGIC PLANNING TOOL: A CASE OF CADBURY, INC. IN CONFECTIONERY INDUSTRY
Author(s) -
Duygu Hıdıroğlu
Publication year - 2019
Publication title -
uluslararası iktisadi ve idari incelemeler dergisi
Language(s) - English
Resource type - Journals
eISSN - 1307-9859
pISSN - 1307-9832
DOI - 10.18092/ulikidince.579949
Subject(s) - swot analysis , situation analysis , situational ethics , marketing , business , product (mathematics) , process management , strengths and weaknesses , quality (philosophy) , context analysis , plan (archaeology) , marketing strategy , strategic planning , risk analysis (engineering) , government (linguistics) , philosophy , linguistics , geometry , mathematics , archaeology , epistemology , political science , law , history